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Gina is an accomplished communications industry executive whose leadership in marketing and strategic partnerships has helped her to establish herself as world-wide influence for several multinational corporations. Having recently moved back home to San Francisco, Gina gave praise to those who influenced her at Sacred Heart Cathedral Preparatory and shared with us her amazing story.
How would you describe your time as a student at SHC?
I was a student-athlete at Sacred Heart Cathedral Preparatory; cheerleading for one season and playing soccer as well. It prepared me to juggle lots of activities later in life. Thanks to Mr. Sanchez, I am bilingual in Spanish, and this skill set allowed me to work within the NBC Hispanic Divisions in South America. I also loved Mr. Pardini’s English classes and he contributed to my majoring in communications in college.
What was your career path following college?
After interning for several companies, I found my niche in marketing and interned in the marketing division of the NBC US Hispanic Network. It was the first time I worked at NBC and I was so happy to find this opportunity with such a wonderful organization.
Several years later in 2004, I was accepted into the highly competitive General Electric Corporate Leadership Development Program (CLDP). One of my favorite roles was leading the creative development of integrated ad campaigns. I moved several times to places such as Missouri, Indiana and even had the opportunity to live and work in Paris, France. I am so grateful for that experience as it gave me the necessary tools for my career to be taken to the next level.
Managerial opportunities soon followed and I worked my way back to NBCU, becoming the Affiliate Marketing & Ad Sales Manager, overseeing all NBCU marketing and promotional campaigns in eastern territories across 27 networks. It was a great experience being able to directly relate my work to what was happening in real time with consumer interests.
In 2007, I became the Director of Marketing & Sales for NBCU followed by an opportunity to move to Los Angeles and become the NBCU Director of Strategic Partnerships. I was fortunate enough to reach the pinnacle of my professional goals. I executed a variety of strategic partnership initiatives and launched the highly successful NBCU VIP All-Access App. Being able to make decisions that affected the NBC’s mission across the nation and world was a humbling experience.
What are you currently doing?
This past fall, I moved back home to San Francisco and I am thrilled to have started my own consulting firm, MercerMulvey. I recently began working with Carlos Martinez ’99 and La Taza Restaurants as well. I look forward to making an impact in the San Francisco small business community by setting my goals to be results-oriented and continuing to feed my passion for marketing. With this philosophy, I am eager to take on this new opportunity and look forward to what lies ahead.
Learn more about La Taza Restaurants and Carlos Martinez ’99.
Are you graduating college or have recently graduated and are interested in GE’s Communications Leadership Development Program? Learn more about this incredible opportunity.